SEMINAR

Department of B.Com (pa) Organizes One Day Seminar by Code Career Launch School on the Topic of DIGITAL MARKETING

OBJECTIVES OF THE SEMINAR

The seminar on Digital Marketing aimed to provide students with a comprehensive understanding of digital marketing concepts, tools, and strategies used in the modern business environment. It focused on enhancing practical knowledge of key digital platforms such as social media, search engines, and online advertising channels, while effectively bridging the gap between academic learning and current industry practices. The seminar also sought to develop students’ skills in content creation, branding, and online customer engagement. Furthermore, it created awareness about emerging trends such as SEO, SEM, email marketing, and analytics. In addition, the programme aimed to equip students with the necessary competencies to pursue careers in the digital marketing domain and to encourage innovative thinking and entrepreneurial skills through digital business models